Local Businesses have many opportunities to find new business on the Internet, but none compare to the audience and conversion from the local search engines. This Local Marketers SEO Roapmap profiles all the essential education and tools to get your client to #1 in Google Places, BING and Yahoo local. These strategies will work with all social based search portals as well, such as YELP.
The Local Marketers SEO Roadmap is designed to give you the complete overview of the operations of the Local Search World, along with many key strategies you can use to promote your clients. Most local businesses today don’t need much effort, simply clean up and establish full profiles on the major search engines and data providers, this content you can find in Module 1-6. In many instances, you need not implement further than Module 6. Higher value, more competitive clients will use more advanced strategies on an ongoing basis and these strategies can be found in Module 7 through 13.
The bonus module discusses the typical planning process taken by my project managers for new clients, which covers how we evaluate the effort required for each new client which helps us determine our operating costs and match that to expected results, while balancing profit. In other words, how much time and money do we invest into each client in order to achieve desirable results.
The greatest hurdle among newbies is taking action. Two weeks of implementing some of these strategies will yield improvement. Do this a few times, and in 8 weeks you’ll have more knowledge and confidence than you can imagine. Then review this Roadmap again. You’ll be amazed at the nuggets you find.
-Scott Gallagher
This module is an introduction into the local search results. This video is going to cover the five major components of the local search results which include the various listings, on the page factors, citations, reviews and finally measurement.
This module covers the various types and locations of different types of listings, listing triggers, and the various places local with things will show up in the SERPS including Google places, BING local and Yahoo local.
This module covers the local on the page factors centered in the local search results which include the ranking factors in the listings, Google places attributes and Google places best practices.
This video is going to cover the on the page factors considered in rankings within Google places.
This module is an overview of all of the various options for citations and links when considering Google places.
This module discusses the details of various citation sources including all the data providers, public sources, local and theme sites such as local blogs, local search engines and local directories and theme base sites including themed blogs and theme directories and finally social media to acquire citations.
This module discusses several strategies on acquiring citations discussed in the citations sources video.
This module covers an overview of reviews and the benefits including ranking, conversion and service area.
This module covers profiles for leaving reviews and discuss profile of authority and social review ranking.
This modules discusses review filters and their impact in the local search portals such as YELP and how to effectively tweak profiles to have certain reviews profiled. I also cover the difference with testimonials and reviews and how to leverage testimonials using a special HTML code.
This module covers rich snippets and review ratings including scale encoding. I unveil a secret strategy of mine to leverage the power of the social network to boost your profiles using rich snippets to your advantage.
This module covers the review acquisition strategy in different acquisition patterns.
This module covers an overview of the review sites, review site business models, review site impact, industry perception and a review site list.
This module breaks down my exact process for managing a new client from the start of a project to completion. This bonus module is an example of a LMS Monthly webinar. This bonus module is an extension to my Outsourcing training identifying exactly which documents are used and when. During this video I demonstrate some role play and provide insight into typical challenges you might encounter while working with clients.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This is an extensive document that allows you manage and claim all the necessary listings for local businesses, including all unorthodox listings discussed. This is a critical document to client management in our agency.
This document provides a place to log your finding when conducting research on the vertical niches and geo-location directories and portals.
This is a document helps you manage and research keywords for a client, and then map the keywords to specific webpages for organic and local SEO.
A complete step by step cheat sheet for Google Places.
This document you give to your clients! It’s a 10 page document to educate them on reviews, and you can brand it for your business.
This document is a mindmap to effectively see how the marketing department, and SEO fits into the organization.
This document provides the top ranking factors for both Local and Organic in a nice handy document.
This document provides a nice workable template for creating powerful press release to get those citations.
Excel spreadsheet used to monitor and manage SEO tasks.