Welcome!
We know local businesses have many opportunities to find new customers on the Internet, but none compare to the audience and conversion from the local search engine. This Local Marketers Outsourcing Guide will help you figure out how to deliver and manage these services for your customers, without doing the work.
If you are working in your business you do not have a business. You are not a business owner. You are self-employed.”- Robert Kyosaki
That is what this product is about. Helping you become a business owner. This Outsourcing Guide has many of the management and process documents you need to deliver this service. You do not need to use the LMS marketing approach to use this product while outsourcing, however to achieve #1 results you’d better be doing something different than the 1000’s of wannabe marketers out there!
These documents are for you. Brand them first, brand everything in your company with your logo. Change them to fit your process if necessary.
Print up the transcript, grab your beverage and a pen and start watching the videos. Then dive into the documents and watch your favorite videos again. Know how it all works together and start mapping out your processes. Then create the necessary support documents and training videos that you need outside of my process. Find your people and keep your nose deep with your team. In time you’ll be amazed at the time you have to spend in other areas of your business as your Local SEO efforts work like a clock!
Good luck and I hope you enjoyed my material. I’ve enjoy my agency but I get my most excitement when I hear about your success.
Cheers!
-Scott Gallagher
This module is an overview of the components considered in managing your agency. This includes operations, services, software tools and outsourcing. This is a short video that brings it all together in the following videos.
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This module is high level overview of project and human resource management and the components involved, such as effective Planning, Organizing, Staffing, Leading, Directing, Controlling and Monitoring.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This module covers proven strategies for managing your resources that work while growing your Internet marketing agency. Scott covers some concepts of outsourcing, software and tools to help leverage your time, and key performance indicators to implement to help properly manage your own time and money.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This module covers an overview of some of the services your agency can offer your clients.
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This video is an overview of all of the various options for citations and links when considering Google places.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This module the management of video creation.
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This module discusses the management of e-mail marketing.
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This module discusses the operations and management of website development.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This module covers the different tools and assets you can provide to your client.
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This video is going to give an overview of some of the Software tools you can use to help manage your agency.
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This module covers all of the outsourcing options when managing your agency.
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This module covers website team recruitment and management for an local Internet marketing agency.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This module covers outsourcing written content with your different content writing teams and utilizing your distribution teams.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
I break down my exact process for managing a new client from the start of a project to completion. This bonus module is an example of a LMS Monthly webinar. This bonus module is an extension to my Outsourcing training identifying exactly which documents are used and when. During this video I demonstrate some role play and provide insight into typical challenges you might encounter while working with clients.
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
Downloads: You may need to right-click the following links and select Save Link As to download the file to your computer
This is a Visio file that shows the LMS process for Article Management.
This is an LMS Excel file that the Project Manager can use to track and organize articles.
Example of requirements posted for an outsourced writer.
Form used by clients to request articles to be completed.
Example of job posting for article writers you may find on outsourcing websites.
This is an extensive document that allows you manage and claim all the necessary listings for local businesses, including all unorthodox listings discussed. This is a critical document to client management in our agency.
Online tool to submit one article to hundreds of directories at once.
This document provides production guidelines for content creation and distribution.
This document provides agency system and process guidelines for content creation and distribution.
PowerPoint presentation giving an overview of Local Internet Marketing that can be used for client/customer education.
Excel spreadsheet used to monitor and manage SEO tasks.